Apple has released a bunch of videos on YouTube to help its customers in getting the best of iPhone camera.

Interestingly, the tech giant has not used advertising commercials but go through YouTube tutorials.

The videos last for only 40 seconds but revealed all the hidden aspects of the wonderful camera, the videos are focused on portrait mode or shooting panoramas along with some basic photography tips.

The setup style of tutorials is also notable; all have shot vertically, so they’re meant to be seen on a Phone with some electronic beats and basic text graphics, although Apple has not tried this technique before.

The increased competition in the market and the recent cameras introduced by Samsung in Galaxy S8 made Apple present something special.

Apple used ads on TV for the publicity of iPhone in past but now it has done something new

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